Lidl made the announcement just days after Coca-Cola announced the return of its own truck
Holidays are coming, holidays are coming, holidays are coming… you’re singing it now, right?
We all know that the Coca-Cola Christmas ad is the official confirmation that it’s time to get Christmassy. And with the company confirming the return of its annual truck tour, it seems it has got a rival this year.
Yep, Lidl is coming. The supermarket has launched its own big red Christmas cola truck that’s going on tour with a full list of UK locations and dates revealed.
Just when you thought Aldi vs M&S with their caterpillar cakes was the peak, this really takes the cake – or takes the coke, I guess.
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I mean, fair play to be honest. (LIDL)
Based on its own-brand Freeway cola drink, Lidl’s truck is going to visit nine cities starting from next week.
At each of its stops, the supermarket is going to give out over 2,000 present boxes, food shops and samples.
Plus, if you do go to one of the tour stops, you get to submit your own little Christmas wish, which Lidl is apparently going to grant a number of. But maybe be a little realistic lads, don’t go wishing for a Tesla or a new-build.
Joanna Gomer, Marketing Director at Lidl GB, said: “Giving back to the communities we serve is really important to us and our exciting new Freeway truck allows us to get right into the heart of them this year.
“By touring nine stops across the country, we’ll be using our giant truck to hand out present boxes, give away festive food shops and grant wishes that will make dreams come true.
“Look out for the Freeway truck on its tour and most importantly, come join the fun.”
Here’s the full list of the Lidl Freeway cola truck locations:
- Dundee – 14 November
- Harrogate – 16 November
- Hull – 17 November
- Nottingham – 21 November
- Wolverhampton – 23 November
- Wrexham – 24 November
- Luton – 28 November
- Bournemouth – 30 November
- Southampton – 1 December
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The tour starts next week. (LIDL)
This announcement follows Coca-Cola’s, as their 2024 Christmas Truck Tour aims to spread both the festive spirit and support FareShare, the country’s largest charity in fighting food waste and hunger.
Each person that attends will have the equivalent of a meal donated on their behalf, with the soft drink company aiming to donate up to the equivalent of one million meals through the charity this Christmas period.
Coca-Cola Christmas Truck Tour fans can follow announcements about the schedule which will be made over the coming weeks at @CocaColaGBI (Instagram) and @CocaCola_GB (X).
Featured Image Credit: LIDL
